Case Study
My Team
Ginny, Ambuj, Lore, Yi-Ju, & Jiaxin
Duration
2 months
My Role
As a UX Researcher, I was account for conducting heuristic evaluations, competitive analysis, user interviews, and usability tests to collect quantitative and qualitative user data to identify usability issue and potential improvements.
Project Objectives
#1 To understand the pain points that users have accessing their health information.
#2 How AkuteHealth can help alleviate those pain points.
Heuristic Evaluation
Our evaluation of the Akute Health application utilizes the standards outlined in Jakob Nielson’s “10 Heuristics for User Interface Design”.
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Competitive Analysis
When investigating competitors, it’s important to look at multiple aspects of the competition. One of the most thorough ways of doing this is looking at both direct and indirect competitors. Competition, whether direct or indirect, will affect the overall potential for a business.
User Interviews
The Recruitment of Participants
Before recruiting the participants for interviews, we started the recruitment process by formulating the recruitment screener as which is a necessary step to ensure the participants fit the target profiles we created for qualitative research including age, gender, habits, etc.
Interview Scripts
To better prepare the interview session, we initiated and iterated the interview scripts beforehand by getting team's feedback in order to construct clear and non-leading questions
Observations Analysis
Part One
Part Two
Recommendations
Based on the observations and insights from the market research and user research, we proposed four suggestions on improvement of the app.
