Design Challenge #1

Online Grocery Shopping Experience


The Problem

The process of purchasing groceries via a website or app comes with tradeoffs. One challenge that has proven to be a difficult experience to duplicate in the digital space is that of purchasing fresh produce and meats. There are individual differences in how people select fresh products that are providing difficult to design for from a UX perspective and is costing these retailers a lot of lost revenue as the convenience of ordering online is beating their desire to buy fresh produce and meat.


Design two flows of purchasing 4 steaks on mobile app, that attempt to improve the experience of ordering steaks online. Customers don’t typically think of steak in weight when browsing, they are looking at size, thickness, marbling, etc. They also would typically try to find 4 equal size steaks, so all the portions seem fair for the guests.

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