Design Challenge

#1

Context

The online grocery business is expected to be a $100 billion dollar industry by 2025. Amazon acquired Whole Foods Market, HEB acquired Favor, Walmart is buying up startups such as Parcel, and Instacart and others are still doing continuing to expand.

 

The process of purchasing groceries via a website or app comes with tradeoffs. One challenge that has proven to be a difficult experience to duplicate in the digital space is that of purchasing fresh produce and meats. There are individual differences in how people select fresh products, compared to something like paper towels, that are providing difficult to design for from a UX perspective and is costing these retailers a lot of lost revenue as the convenience of ordering online is beating their desire to buy fresh produce and meat.

Task

Design two flows of purchasing 4 steaks on mobile app, that attempt to improve the experience of ordering steaks online. Customers don’t typically think of steak in weight when browsing, they are looking at size, thickness, marbling, etc. They also would typically try to find 4 equal size steaks, so all the portions seem fair for the guests.

Design Challenge

#2

Context

As we further integrate conversational elements into our devices, Alexa in my Sonos, Google Assistant in my car, Siri in my wireless headphones, it becomes vital for UX designers to design for experiences that may live partially or fully outside of the screen. The survey results showed that from the most to the least common places people use the voice assistant is in the car, followed by at home, in public and at work.

Task

Design the UI/UX flow of setting up a work meeting with a voice assistant in the car. Adapt the UI to provide any necessary feedback or interactions in order for the user to complete the same tasks and annotate the changes of UI from general use to with the voice assistant.

Considering the fallback strategy, which is what the experience or flow is when either the AI doesn’t understand the user’s request or when the AI can’t perform the user’s request.

Design Challenge

#3

Context

When we think of designing interfaces, we mostly think of websites, apps, car UI, and maybe even refrigerators. Even though emails are a part of our everyday communication method, we don’t often think of the design of emails. For companies, there’s newsletters, promotional emails, and transaction emails. For the first two, it’s all about grabbing the attention of the customer. For transaction emails, it’s how to say to the customer, “Hey! this is important, you should probably read this.” There is a lot to include in the email, what is important information and how to make it clear to the customer is where things get complicated.

Task

A customer just purchased a 15” laptop, and an order confirmation email should be sent out notifying the customer that their order has been confirmed. Please make two versions of this mockup. This email should include: 1. The company logo 2. The purpose of this email 3. A thank you note 4. Customer details (shipment & billing). 5. Product details 6. Additional details of the laptop

Design Challenge

#4

Context

The Father’s Playbook app is developed by the Texas Safe Babies team. It was developed specifically for guys in response to the lack of information for men whose partners are expecting a baby. One of the features is the financial calculator to estimate how much a family needs to save for baby care.

More features will be at https://fathersplaybook.org/features/

Task

Redesign the calculator function to help fathers to understand the details of baby items they should learn about as well as to calculate the cost of all selected baby items.

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